The
New Client Marketing Institute works with independent
professionals, management and technical consultants,
corporate trainers, executive or personal coaches, marketing
and creative firms, and HR and recruiting consultants
who are struggling to attract enough clients. We have
a 15-year track record of measurably improving revenues
for professional service firms and service businesses.
Through one-on-one brainstorming, small group practice
sessions and in-house marketing retreats we share more
than 1,000 pragmatic strategies and tactics.
We’ve had very good results guiding our clients to increase
revenues through more new clients, more fee income per
client and more money from past clients. Here are just
a few concrete examples:
- Through an informational
Web site and electronic newsletter we helped create,
one management consultant client added an additional
$100,000 in revenue from speaking engagements and
sales of information products within 2 years
- In 45 days one client who
is a consultant to the home building industry was
able to launch a Web site and education expert campaign
that helped him double his business in a year
- Using one strategy alone
a Web marketing consultant client was able to double
his income and add $100,000 of revenue in one year
through just one strategy
- By switching over to the
model, a marketing services client was able to receive
a 2000% return on investment its new marketing campaign
that featured how-to advice seminars and articles
form senior executives
- When an IT consulting company
gave up cold calling and switched to our model, the
quality of their leads dramatically improved and closed
deals quickly increased by 25%
- Using these strategies of
seminars and getting published, a law firm client
has grown in a few years from a regional practice
to a national firm
- A well established regional
accounting firm client reported they were able to
accomplish more in 6 months with our methods than
they had in three years on their own
- An advertising agency used
the strategy to double revenues from $4.5 to $9.6
million in five years and earn a spot in the Ad
Age 500
- With the model a 100-year-old
financial services firm was able to double awareness
and create 100,000 qualified leads per year for its
advisors
Testimonials From Clients
“Your
ideas in the past year on how to promote our services
through educational forums like Webinars have been real
winners. These events have boosted sales and helped
position us as the thought leaders in our industry.
The response rate for these online seminars has ranged
from 2.1% to 7.5% and our return on investment to date
has been more than 2000%. Your ideas on combining proprietary
research on customer relationship management with how-to
advice from our senior executives has garnered coverage
that really boosts our credibility with potential clients.”
—Natacha Hosy, Harte-Hanks
"As
a high performance coach for CEOs, I know high performance
when I see it. Thanks to the help of Henry DeVries and
the team at the New Client Marketing Institute I was
able to add more than $100,000 in additional income
in two years."
—Boaz Rauchwerger, Speaker, Trainer, Consultant
and Author
www.boazpower.com
“You
totally changed our focus. You got us to concentrate
on the most effective ways to increase our business.
1.
Define our target audience. Not just women. Which women?
2. Create an exciting and informative, retail oriented
Web site that would appeal to that audience.
3. Become an expert in something that is important to
them
4. Promote the hell out of it.
“Your
effective prodding and informed input has helped us
to move the process further, faster and more effectively
than we could ever have hoped for. We now know our market.
We can effectively sell to them and we are beginning
to take important steps in our plan to build the Denise
Solay brand. All because of your participation as a
vital member of our team. I do like to think it was
also our fantastic ability to recognize the potential
of associating ourselves with a ‘guru’ (OK,
not a guru, an astute individual) who was not a ‘fashionista’
as so many of the other people we interviewed were.
Your viewpoint was fresh. Your offer was intriguing.
And, even ignoring all the laudatory comments past and
present clients said about you, you have far exceeded
our expectations.”
—Richard Solay, The World on A String,
Inc.
“This
book has so much of your soul in it. There is no way
we could have done this without you. We hope you are
as proud of it as we are.” – Barry
“You
are my guru! I truly enjoyed working with you and appreciate
your guidance and outstanding knowledge. Thank you so
much for helping us with this amazing accomplishment”
– Janet
“Without
your help, cajoling, drive, dedication and commitment
this would not have become a reality. You made this
book possible and happen.” – Brad
—Barry
Deutsch, Janet Boydell and Brad Remillard, Impact Hiring
Solutions, co-authors of You’re Not The Person
I Hired
“Henry
DeVries and Denise Bryson at New Client Marketing Institute
took our experience and ideas and helped us to turn
them into the book you’re reading today. We deeply
appreciate their guidance and assistance.”
—Miles Richmond, Tuesday Productions,
co-author of the book
Sold in Sixty Seconds™
“My
business has benefited greatly from my association with
the New Client Marketing Institute and Henry DeVries.
If you follow the guidance and proven action steps he
recommends and take a systematic approach to employing
the tools and systems he advances, your business will
grow. You will attract more of the right kinds of clients,
be well positioned to charge appropriately for your
services, and get to "yes" faster with your
new business conversations. I started my mentoring agreement
with Henry in April of this year. My revenues for 2005
will be at least double to what they were in 2004. Moreover,
I have already more than paid my NCMI tuition to Henry
DeVries within the first six months of our engagement.
Henry's program isn't for the faint of heart. You have
to be disciplined and do what he recommends in a systematic
way. And you have to add your own brand of magic to
the equation. But the lessons you learn will deliver
the results he promises if my own experience is any
indication."
—Nancy Juetten, Nancy Juetten Marketing
“Your
new-client-generating process has created a real advantage
for us in the marketplace. With your coaching and program
we've developed a very successful lead generation program
that has produced more than 100 seminar attendees to
date, along with a good increase in qualified prospects
and conversions rates. Overall we estimate that our
closed deals have increased by about 25%, and the quality
of our leads has dramatically improved. Of course we've
also closed several good deals as a direct result of
the seminar program, not to mention the increased deal
flow we are getting from the other outbound marketing
efforts you have coached us on."
—C. David Brown, Solutions Consulting
Group
“When
I first met Henry DeVries, most of my new business was
generated through word of mouth—and that was difficult
to predict. Henry DeVries helped me launch a business
column with one of the largest, most respected publications
in Southern CA. Within one year, I was published in
five business magazines. I also had free ‘backstage
access’ to leading CEOs and best selling authors.
These credentials helped me produce an additional revenue
stream (a multimedia program) that increased my revenues
by 12% in 2004. Within that same year, I also secured
speaking opportunities with my ideal audience that helped
increase my principal stream of income of consulting.
I know this would not have been possible without the
NCMI’s guidance on the Educating Expert Model."
—Lisa Nirell, President
www.nirell.com
“In less than six months, Henry DeVries and his
team conducted a proprietary research study of local
bankers, attorneys, CPA's and other business leaders
on what works in getting new client leads. That initial
survey of 45 responses led to mini-seminars with three
local banks. In addition, a local business newspaper
with circulation throughout the county agreed to publish
my own column on a monthly basis directed specifically
at one of our most desirable target markets. We accomplished
more in six months with Henry than in the past three
years on our own.”
—David R. Hickey, Corradino, Hickey &
Hansen
Testimonials
About the Book Client Seduction and Related
Speeches
“There
was nothing in the least bit racy about Client Seduction
- but then, we were probably foolish to expect it. What
we found, instead, was tip after useful tip to help
professional service firms generate and follow up on
client leads. Authors Henry DeVries and Denise Bryson,
of the New Client Marketing Institute, have assembled
a trove of lead generation and marketing information
that ranges from the common sense to the revelatory.”
—Practical Accountant
magazine
“The authors expose the myths that often cripple
well intended marketing efforts and provide a step-by-step
approach to strengthening your ‘Client Seduction’
plan. A practical reference every IT services executives
should read.”
—Michael R. Thomas, Unisys
“Thanks for contributing your talent and expertise
to the MBA-In-A-Day Forum. Your evaluations were 4.9
on a 5-point scale! That most certainly contributed
to the success of the day.”
—Tom Stubberud, MBA-In-A-Day
“Client
Seduction will help you attract more prospects and generate
more business than ever before. Read this one over and
over, and refer to it again and again.”
—Mark LeBlanc, author of Growing Your
Business!
“Your
presentation titled ‘Two Proprietary Moves’
at our last Breakthroughs in Branding seminar was very
well received. The average speaker rating was 4.08 out
of 5.00 and you were well above that rating with a 4.34
-- the highest rated speaker within your panel of presenters.”
—Paul Schwartz, High-Tech Marketing Alliance
“Client
Seduction will shorten significantly your learning curve
on how you could get and keep clients. This book is
packed with research- and experience-driven lessons
useful for anyone who provides professional services.”
—Glen Broom, Ph.D., author of Effective
Public Relations
“Client
Seduction is indeed an alluring process to attract prospects
cost-effectively and rapidly. This is an ideal resource
for the entrepreneur beginning any type of professional
services firm.”
—Alan Weiss, author of Million-Dollar
Consulting
Here are the names of some
of the clients we've worked with:
- Active.com
- Airtouch Cellular (Verizon)
- American Academy of Estate Planning Attorneys
- American Medical International
- Aswechange.com
- Athletes Helping Athletes
- BrightCom Technologies
- Career Guidance Foundation
- Challenged Athletes Foundation
- Children’s Technology Group
- CI Technology Database
- Coleman College
- Computer Museum of America
- DeVaney Consulting Group
- Fisher & Phillips LLP
- Ford Equity Research
- Glimpse Interactive
- Gordon Training International
- Harbor Pest Control
- Harte-Hanks Response Management
- ILA-Zammit Engineering Group
- Independent Order of Foresters
- Intensicare
- IVID
- Lawrence Binderow, Attorney-At-Law
- Lloyd Pest Control
- March of Dimes
- Master Manuals
- MEA Digital
- Metabolife
- Odegard Labs
- Peregrine Systems
- PETCO
- ProtectConnect
- Resonnect
- Roadrunnersports.com
- RoseTel System
- San Diego Gas & Electric
- San Diego Hall of Champions Sports
Museum
- San Diego Printers
- San Diego Repertory Theatre
- SCOPe
- SDCR
- SDSU Entrepreneurial Management
Center
- Solutions Consulting Group
- The Inner Circle
- The ONE Foundation
- The Triarch Group
- Tuesday Productions
- Scott & Cronin LLP
- Ziff-Davis Market Intelligence
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